http://www.theglobeandmail.com/report-on-business/as-blackberry-struggles-it-sets-a-date-for-its-latest-device-in-canada/article14676924/

Globe and Mail, October 3, 2013

With BlackBerry losing revenue, an unhelpful blow in their operations is that Rogers wont be selling their latest model. Operations is the producing and delivery of goods and services to the customer, one of the most important steps is getting the product to the consumer, which is what Rogers does for BlackBerry. With their longstanding relationship, this move by Rogers could have serious effects for BlackBerry. One of the negative effects could be customer confidence, consumers might believe that since one of BlackBerry’s partners wont even sell the new model, it is not good enough for them. As well, not many people will be willing to switch cell phone providers just for the new model.The fact that Rogers’ decision will have negative effects on BlackBerry goes to prove that all the branches of Operations affect each other and this should be taken into serious account when making decisions.