http://www.theglobeandmail.com/report-on-business/the-fireplace-the-chicken-and-the-airplane-westjets-new-approach/article15401933/
The Globe and Mail, November 12, 2013
The already infamous company, known for their flashmobs, entertaining employees and great customer satisfaction, has recently implemented a new tactic. Teamed with Rogers, they are bringing you an on flight experience, in your own living room.
In theory, not only will this tactic be a point of difference it will also increase the already positive brand image customers have with Westjet. The partnership with one of Canada’s largest cable networks will be of great benefit to them because having a strong partner in the television business will not only be a benefit because of the ‘2.16 million Rogers cable subscribers,’ as well as the profits in their ‘Tweet the Beach.’
How to determine whether or not this will be successful can be done, whether they will be more successful, is unlikely. The people already subscribed to the cable network may watch this channel, rarely, but it could happen and the people who are not subscribed to Rogers are not likely to change just for that channel. It may increase Westjet’s customers minimally if at all. Most people chose a flight based on the price, if the prices are the same, then it will be chosen based on the company.
This idea is a good idea in theory, whether it brings in an abundance of profit, is doubtful.