I agree with Leona Lau’s Blog about commenting on Ikea’s new strategy to reduce their carbon footprint and to be ‘energy independent on a global scale by the year 2020.’ It is a very good strategy at a time like this, where being ‘green’ is not only an increasing trend as well as it being economically efficient in the long run. Being environmentally friendly is also desired as a company because it adds a point of difference that many people want while deciding where to shop. Ikea will stand out from the competition in a positive way that will increase sales. It will also have a slight first to market advantage for furniture companies ‘going green.’Though other furniture companies have already  gone green, Ikea has the advantage in the fact that it is a highly publicized matter.