Baby Carrots!

Hi everyone,

Here are two recent commercials of baby carrots on YouTube. YouTube Preview Image YouTube Preview Image

Their commercials are creative and fascinating. Using a hot model is always a good idea for a commercial. Media is a very useful intermediate in a microenvironment to help selling products. Baby carrot’s commercial way of marketing is the most influential one.

After reading the official website of baby carrots and watching their commercial videos, I feel they are really good at commercial. When I enter their official website, a bright, energetic, strong orange colour caught my eye. I know that orange colour is a colour that can improve people’s appetite. It is smart for them to use it as a theme colour for a junk food. Also, orange matched the name, baby carrot which sounds cute and healthy at the same time.

Their design for the official website is new and attractive. Entering their site, they have a iPod shape video with a title of “The World’s First Carrot-Crunch-Powered Video Game” which will definitely catch young game lovers. The second video is a commercial with a sexy model eating the baby carrot. This marketing covering a lot segments in order to get a large range of customers.

I had fun in marketing class and I really like the idea of having a news session in the beginning of each class. I am looking forward to learn more interesting marketing methods and concepts later on.

Peace<3

Ray

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