Hi,
We learned the five Cs (Competition, Customers, Costs, Company Objectives, and Channel members) of pricing, and we talked a bit about the penetration strategy and the skimming strategy in class. I…maybe just bored or sth. I googled pricing strategy and Wikipedia has a good list of different pricing strategy. If you are interested, you can go and take a look here: http://en.wikipedia.org/wiki/Pricing_strategies
Any movie lovers here? I watched “The Vow” on Valentine’s Day with my boyfriend and we bought the movie tickets through the machine this time. When I see different prices for different age people, I guess it is the price discrimination strategy which is setting a different price for the same product(movie tickets) in different segments(different ages) to the market.
By the way, “The Vow” is a really nice movie. t is a story based on a real story about a married couple who had an car accident. After his wife woke up, she lost her memory with him, so he tried so hard to help her regain her memory. Very touching and artistic movie.
Here is the trailer if you are interested to watch:
Peace<3
Ray