Ryan's Marketing Blog

Did you grow up during the 70’s? Don’t you just wish that you would get a chance to go back in time and relive your memories? To be able to wear bell bottomed Levi’s, Lee’s and Wranglers, grow afros and sideburns, and pulling off the hippie look? Even though I belonged to the Generation Y, it would be cool to get a taste of how living in the 70’s was like.

Pepsi recently announced that they are introducing a new drink that in some way gives us a chance to see how the 70’s was like. They advertised that they are bringing back the 70’s Pepsi packaging and its original formula in Canada (made with real sugar instead of the high fructose corn syrup used in modern soft drinks) for a limited time only. Pepsi’s strategy to bring back the old 70’s packaging promotes their product well as it segments their products demographically. Pepsi is targeting the Baby Boomers and adults who grew up in the 70’s. It seems like they are also targeting the new generation by giving them this feeling of curiosity of how Pepsi tasted like back in the 70’s. I personally don’t drink a lot of soft drinks but this promotion really captures my attention and I would probably grab a can as soon as this comes out. Their promotion strategy seems to be very effective as it captures this new and exciting retro 70’s feel which excites the customers with something new. I’m really looking forward to this product and it seems like something consumers will react positively to.