Month: January 2011

This commercial brings back a lot of childhood memories. I will admit that Happy Meals were a big part of my childhood. I would always follow advertisements and updates about when new toys would come out. It seems that the main target audience of this commercial are mainly kids. Its interesting how Mcdonalds makes sure they capture children’s attention in this commercial. They know Children are easy to convince; and once they have captured their attention, they will leave children to do all the convincing.  I remember when I was young, if I wanted something and I don’t get it, I would cry until my parents change their minds. It seems like Mcdonald’s is putting this strategy into consideration to market their products.

This commercial definitely brings a good laugh to viewers and is able to capture one’s attention. Its straight forwardness sends a clear message even if its a foreign commercial. It definitely sends  a clear affective component to consumers, that buying kids’ a happy meal will make them happy or even happier. This is exemplified by the over exaggeration of the children’s appreciation for Spongebob toys. Another attitude presented in this advertisement would be the behavioral component. In which it sends a message that buying your children a happy meal will make them more energized and probably gain a more enthusiastic personality. It also has this adrenaline feel to it, the fast paced tempo of the commercial perfectly captures children’s excitement and somehow allow them to build a connection or attraction to the product. Mcdonald’s clearly sends a message that if you want your children to be happy, buy them a Happy Meal!

The new generation of video gaming has arrived, The Xbox 360’s Kinect. When I first heard of its release, I didn’t expect it to be a huge hit in the gaming industry. However, they were successful on capturing the consumer’s attention. Even though i didn’t find it such a big deal, it still left me wondering how it really feels like playing the Kinect. In this ad, they try to send a message that the Kinect can bring families closer together. In my opinion, they have targeted their target market well since most of the people who will buy the Kinect will most likely be Parents. Also, they were able to differentiate their product from their competitors such as the Playstation Move and the Wii systems. This at the mean time was able to give them a sustainable competitive advantage. I personally was captured by their product and advertisement to go check out this product.

So last week I finally had the chance to check it out when I received an invite to a Kinect party at a family friend’s house. I was surprised at how responsive each move was and I will admit that it was really fun! The Kinect brings a whole new experience to the gaming industry and they marketed their product well. I would say they were able to send an accurate message through their advertisements since after playing the Kinect, I feel like it was able to strengthen our bond as friends.