Ryan's Marketing Blog

Do you ever get bothered by those advertisements that just pop up before you can watch a video on YouTube? If so, I’m sure you have encountered the Orabrush Ad. Youtube Ads, as annoying as it is, sometimes entertains. So one day I decided to actually pay some attention to this ad; and as a marketing student, at first, i thought to myself.. “I know what this company is trying to do.. trying to trick me into buying their product! no way..” but then the ad was just too convincing! the next day i found out they are now available in Canada and can be bought at London Drugs. Then I just felt like I had to get one or I will have bad breath forever! If there is one Ad that really got into me. It would be this Orabrush Ad.

This advertisement is really convincing, it is very informative and also delivers an affective component to consumers.  Their approach to exposing the problems of bad breath to the public really captures your attention.  The ads approach into speaking to the viewers directly seems to be a very effective strategy to sell their product.They try to make you feel you have bad breath and make you feel bad about it. It gives this feeling of disgust as you watch it (when he sniffs the spoon) and makes you feel the need  to own an Orabrush.