Ryan's Marketing Blog

Last month, Patrick posted about a new technology, Word of Mouth Marketing: Going back to the traditional way, that is being promoted called Spreadable.

The video is very informative and promotes a new concept of promoting a business and targeting their market. However there are several flaws to this marketing tool. When I first read about this new technology, the first thought that came to mind is to question its effectiveness in the industry or if it will even have any potential in the marketing industry. Most of the strategies they mentioned are already existent in the industry, just like Facebook and twitter services. Also their strategy just lacks persuasiveness and does not provide a company any advantage at all.  Yes, I agree that word of mouth promotion is the strongest type of marketing but word of mouth is only effective if a company fully satisfies a customer with its high quality products or excellent customer services. Spreadables service, which is spreading word of mouth through emails is not effective at all! Especially if its an electronic mail that is not even written by the owner of that account. By the end of the day people will just get tired and saturated with all these emails, just like unwanted emails. Whenever I receive emails like these, referrals from friends through email, I don’t even read them at all and just drag them straight to the spam or trash folder.. Gaining new customers through referrals is not that simple. This concept lacks credibility and will be a very ineffective marketing strategy. If the company’s way to convince customers to refer them is by rewarding them, this strategy will just be temporary and will only be effective in the short run. I really didn’t think this would last in the market, and just as I predicted Spreadables is now taking a break.