Ryan's Marketing Blog

Facebook on March 23, 2011 has announced a new approach into advertising in which it will be able to reach its target markets efficiently. Even with all the media and the issues facebook has encountered regarding its privacy policies, Facebook is still coming up with different ways it can connect consumers with advertisers. This time, Facebook is testing a new approach in which it mines real-time conversations to target ads. The delivery model is said to being tested on 1% or 6 million of facebook users worldwide

Facebook has been delivering targeted ads based on wall posts and status updates for a while now, but never have they delivered on a real time basis. An example of how facebook will deliver their ads is such that users who update their status with “Summer is coming!!” could get ads or offers from touring companies, hotels, or vacation destinations. By simply typing in “Keywords” for specific categories will immediately turn the user a marketer’s target of interest. This is an effective approach in which facebook can expand their methods of reaching target audiences beyond the usual targeting methods such as through “likes” and interests.