Ryan's Marketing Blog

This commercial brings back a lot of childhood memories. I will admit that Happy Meals were a big part of my childhood. I would always follow advertisements and updates about when new toys would come out. It seems that the main target audience of this commercial are mainly kids. Its interesting how Mcdonalds makes sure they capture children’s attention in this commercial. They know Children are easy to convince; and once they have captured their attention, they will leave children to do all the convincing.  I remember when I was young, if I wanted something and I don’t get it, I would cry until my parents change their minds. It seems like Mcdonald’s is putting this strategy into consideration to market their products.

This commercial definitely brings a good laugh to viewers and is able to capture one’s attention. Its straight forwardness sends a clear message even if its a foreign commercial. It definitely sends  a clear affective component to consumers, that buying kids’ a happy meal will make them happy or even happier. This is exemplified by the over exaggeration of the children’s appreciation for Spongebob toys. Another attitude presented in this advertisement would be the behavioral component. In which it sends a message that buying your children a happy meal will make them more energized and probably gain a more enthusiastic personality. It also has this adrenaline feel to it, the fast paced tempo of the commercial perfectly captures children’s excitement and somehow allow them to build a connection or attraction to the product. Mcdonald’s clearly sends a message that if you want your children to be happy, buy them a Happy Meal!