September 29th, 2013 § § permalink
A recent article by Reuters examined how the largest fast-food corporation in the world is making it loud and clear that they want to be healthier.
Although people seem to support these options, ironically they don’t seem to notice when they come from Mcdonald’s. At an investor conference at May 29 it was revealed that salads comprise only 2-3% of the restaurant’s sales.
Perhaps they aren’t taking large enough steps. That’s why Mcdonald’s aren’t stopping at just the salads. Marketing fresh fruits instead of french fries, and promoting only water, milk and juice as beverages in it’s happy meals shows how dedicated the company is in listening to the public.
“Kiwi on a stick” – an example of an alternative healthy product from Mcdonald’s Italy
Venturing out of it’s value proposition could potentially bring more harm to Mcdonald’s than good. Instead, the company should continue innovating inside the fast-food industry, perhaps a new burger. When you think about fast-food, healthy and natural are not words that typically come to your mind. You don’t hear your friends saying, “Hey, let’s go to Mcdonald’s and try that new kiwi stuck on a stick!”. And just maybe, it should stay that way.
Resource:
http://www.quickmba.com/marketing/ries-trout/positioning/
September 11th, 2013 § § permalink
Gmail, an email service provided by Google
Google has been under fire recently regarding their privacy policies on their email service, Gmail. With over 425 million active users on Gmail, Google admits to tracking down, processing, and selling your supposedly private emails to a multitude of ad companies.
Google argues that people should already be aware that their emails are being recorded, and that they “[shouldn’t] expect privacy” when using their services. Google claims that they are not the only email service that does this. Is privacy in social media becoming obsolete?
Although there are privacy laws, Google reasons that they do not break any of them.
In today’s North American society, ethics in business poses a greater concern than it ever has before. This is because in theory, the social sustainability ideology of ethics interferes with the capitalistic views of business. The internet, albeit a new industry, already carries along with it new ethical problems, more formally known as cyberethics. This issue begs to ask the question on whether older more traditional values can still be seen as functional when put up against new innovations.
resources:
http://www.dailymail.co.uk/sciencetech/article-2392773/Gmail-email-users-NOT-expect-privacy-Google-claims-stunning-admission.html