Mar
30
Amber’s Blog: Bored Panda
Posted by: rickyyip | March 30, 2011 | Leave a Comment
Wow, Amber’s blog was an eye opening. In her recent posts, many creative advertisements and marketing campaigns were featured, namely “Bored Panda”. The MacBook Pro magazine as was especially eye catching. This reminds me an another advertisement I came across on Youtube. Ever seen an advertisement that interacts with it’s viewers.. physically? The Skittles campaign […]
Mar
24
Marketing Contingencies
Posted by: rickyyip | March 24, 2011 | Leave a Comment
A recovering global economy coupled with a natural disaster is not a good mix. Especially for those in marketing. When every company is cutting costs, how can marketing strategist deal with it? “There are four areas of consideration: 1) what are the standards of success in a down market 2) which products should be supported […]
Mar
16
Best Location for Online Shopping?
Posted by: rickyyip | March 16, 2011 | Leave a Comment
Do you think that with online shopping, location doesn’t matter? After all, it’s all online, why would there be a difference? Well…you’re wrong. The difference in costs are attributable to these factors: Shipping time, Shipping costs, and State tax. Delaware seems to be the best place to live if you are a regular online shopping: […]
Mar
10
Subliminal Advertising
Posted by: rickyyip | March 10, 2011 | Leave a Comment
Last week, as I was browsing for interesting forms of advertising, I came across the name Derren Brown–I found out he’s a well known television performer famous for his abilities to manipulate minds, even marketing experts. This leads me to wonder, out of all campaigns, subliminal marketing has to be the most effective. I do […]
Mar
3
iPad: Apple’s most successful product?
Posted by: rickyyip | March 3, 2011 | Leave a Comment
Years ago, when Apple first launched the Macintosh, it was a failure– Microsoft eventually became the majority market share holder even though Apple was the pioneer for personal computer systems. In today’s date, Apple’s success with the iPhone is once again detracting because of competition, namely Google’s Android phone, HTC and other smart phone companies. […]