Red Lasers
February 8th, 2011 • Uncategorized
Bold, cutting edge, inspiring and creative, are all words one could use to describe recording artist Lupe Fiasco. They are also words one would use to describe his recent marketing campaign for his up and coming album entitled “Lasers”. Lupe, who is an avid blogger and tweeter, and one can assume tech savy indiviual overall, has launched an add campaign which embraces the abilities of modern technology, more precisely smart-phones, even more precisely the barcode scanners on these phones. What the marketing campaign for Lasers has done is develop a scannable barcode that (red laser technology (kinda suiting)), when scanned, allows you to pre-order Lupe’s new album via smartphone. I have been a fan of Lupe Fiasco for a while now, and have always seen him as a lyrical genius, this new add campaign has just proven to me that he may just be an overall genius. I would not be surprised if this became a trend among artists. Giving people a reason to use their expesive new smartphones as a means for something besides texting and calling, and making that reason to pre-order an album is truly marketing genius. It certainly worked on me. In addition, last friday night, in New York’s Union Square, an enlarged image of the barcode (QR code), along with related video, was cast upon surrounding buildings using multiple prism series lasers. When it comes to marketing, much like in the music world, Lupe Fiasco is again one step ahead of the competition. The link to Lupe’s blog is below