Spreadables
February 24th, 2011 • Uncategorized
Spreadables is a new app, that essentially tries to control or enhance the word of mouth promotion of a product or brand. Up until now word of mouth has been recognized as a highly powerful promotional tool, but one that is very difficult, or impossible to control. What spreadables does is provides a widget feature, much like those that link to facebook or twitter, that allows customers to make quick and easy referrals to their contacts with regards to a product, by merely clicking a button. After clicking the button, customers will be able to send messages to their contacts through an array of different sources. The app is said to be highly customizable in order to meet every companies requirements as well as it is integrated with social media software such as facebook and twitter. Another cool feature of this app, is its analytical abilities. The app measures word of mouth referrals, as well as provides infomation such as where the majority of their referrals derive from. I think this app is in general a pretty cool and innovative idea. What I see it as doing, is essentially providing incentive for customers to promote a product. However, facebook and twitter do already provide the means to do essentially the exact same thing. This being, I am not convinced that this app will catch on. Maybe if they generate some positive word of mouth they’ll change my mind.