Justin Bieber Superbowl Commercial
January 26th, 2011 • Uncategorized • No comments
With the Super Bowl, my second favourite sporting event behind the NHL playoffs, looming in the near future, I decided to do a post regarding the event and its infamous commercials. The Super Bowl is viewed by millions of people each year and is the holy grail of advertising opportunities. I can remember hearing that 30 seconds of airtime for a commercial during the game is upwards of 2.5 million dollars. So when I typed in “Super Bowl 2011 ads” in a google, and the first thing I saw was “Justin Beiber and Ozzy Osbourne” to star in Best-Buy commercial, I was a little taken back. Superbowl ads are known for being creative, funny and memorable. And I’m sure Justin and Ozzy will deliver just that. Theres is only one glaring problem: it is Justin Beiber!!! If one were to compare the demographic of people who watch football to the demographic of people who buy Justin Beiber CD`s I am sure that there would a rather large discrepancy. People who watch football are usually males, ages 18 to say around 50. People who listen to Justin Beiber are generally girls ages 8 to 16. Also, if you were to ask the same demographic of men who watch football, what they thought of Justin Beiber (a 16 yearold pop singing pretty boy)(I have nothing against him though), one could safely assume that he wouldn’t be that well received, others may say theat he would be thoroughly hated. The funny thing is it’s, Best Buy, they sell t.v’s and surround sound systems. 18-50 yearold men who watch football love those things. As a company, why would you try to get one of your largest customer bases to associate the products they love with a teen popstar they hate? Ozzy can stay. But never know it could be good
Video Game Advertising
January 18th, 2011 • Uncategorized • No comments
I play a decent amount of video games, and have so for a few years now. One thing that I’ve noticed and have always thought was a cool idea, is advertising in video games. For instance sports games such as NHL and Madden (made by EA) offer advertising much like one would see while watching a proffessional football or hockey game. For instance, in NHL there are advertisements all over the boards, the equipment used in the games is made by brand name manufacturers (such as their sticks and skates) and even the broadcasts are sponsored (or brought to you by…). From my perspective, as a gamer, these advertisments do not bother me at all, in fact I believe they enhance the experience, making the games you are playing on your Xbox or PS3 seem more like the real thing. However, I believe the real genius of in game advertising, is its reach to the masses. Madden is one of the most successful video game franchises in history. Every year, when the new one is released, millions of people line-up to be the first ones to get it. And to think, that all of these people, who spend hours upon hours playing these games, to have your brand advertised in the game constantly, must make companies and advertisers drool. It isn’t just sports games though, many games can offer advertising, whether it be billboards in a virtual city or tires in a racing game, there are numerous opportunities to advertise. I see this as Michael Scott (from the office) puts it, as a “Win, Win, Win”. As the gamers experience is enhanced, the company making the game receives revenue for advertising other brands products, and the companies advertising get a new innovative means to advertise their product.
Hello world!
January 11th, 2011 • Uncategorized • 1 comment
Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!