The proposed pipeline project by Enbridge Inc. has met much resistance from the BC government, environmental groups and the First Nations. This $7.9-billion project will transport hundreds of thousands of barrels of oil to the west coast to then be exported to foreign markets. Environmental groups have argued that the risks of an oil spill outweigh any of the benefits. However, First Nations groups are strongly opposed to the project due to the fact that much of the pipeline would run through aboriginal land. This brings forth many issues surrounding land rights and distribution of profits. Due to many legal acts, Enbridge is unable to move forward until an agreement can be met with the First Nations groups.

The various First Nations groups ultimately represent an external factor which has substantially impacted the Enbridge business model. Stunting the development of this project, Enbridge is faced with the task of acknowledging this factor and evaluating the best course of action. Respect for the traditions and values of the First Nations are an extremely important element which must be taken into consideration. Enbridge has succeeded in creating certain opportunities that are “aligned with the aspirations of Aboriginal communities”. Providing training and work experiences for many of the younger people living on the reserves is only one way in which Enbridge is seeking to positively impact the First Nations groups. Enbridge has recognized this external factor and is clearly responding by taking steps towards bridging the gap and building a beneficial relationship with the First Nations.

References:

http://www.enbridge.com/Viewer.aspx?id=6F0BADF73EFF4F0F87B9F8B3CD70CE81

http://www.theglobeandmail.com/globe-debate/first-nations-hold-the-key-to-the-northern-gateway-pipeline/article19213035/

http://www.theglobeandmail.com/news/british-columbia/bc-to-northern-gateway-no/article19213866/