Packaging is a very important marketing strategy to glamorize company’s product in order to attract the consumer’s attention. Sometimes a wonderful packaging idea could save a company’s life. For me, I will judge a product by its packaging before buying and choose the product with an attractive packaging when products that are available have a same value to me.

This is a packaging design from German firm Kempertrautmann, when Converse wanted to launch some new laces for its classic All Star trainers. The designers said these fun bags made the product even more desirable. They are not only eye-catching but they are also environmentally friendly as they are made from recyclable material. After Converse used this packaging,  its sales increased by 15% during the campaign.

I will show you more wonderful packagings below.

Has your sandwich ever been stolen during school? If the answer is yes, then this innovative sandwich bag could be the answer to your problems. The plastic bag with ugly spots made the sandwich look as if it has gone mouldy. If you use this bag, no one would want to steal it.

To be honest, this is one of my favourite packaging designs. The firm Weird Clothing package their pants like pieces of meat in a supermarket. I know my taste is kind of werid, but this packaging idea is so brilliant.