An Event Revealing The New I Phone
by sabrinarai ~ October 2nd, 2011. Filed under: Uncategorized.On October 4th, 2011 Apple Inc. has planned to create an event to introduce the new iPhone. This event will be taking place in Cupterino, California where the new I phone will be revealed. Tim Cook, Apple’s new CEO, will be one of the featured guests at this event. The newest I phone, iPhone, will be sold on October 14th, 2011. This fall event will have a great kickoff since it is taking place around holiday season and more consumers will be looking for newer technology to purchase for presents. This is unusual because in the past Apple released its new iPhone’s in the summer season, rather than in the fall. This strategy will be a great way to get a great start on the new product since Apple has chosen a great season to start with.
In Rachel Lee’s blog she mentions how disappointing the release of the new iPhone was. The poor quality was not a result of the let down, but the marketing was. Consumer’s waited months and months and Apple did not live up to their expectancy. Apple’s strategy did not work out so well.
http://business.financialpost.com/2011/09/27/apple-confirms-oct-4-iphone-event/