Lululemon Athletica, a company that focuses on yoga-inspired athletic apparel, has a manifesto (Lululemon’s Manifesto)which includes the company’s core beliefs, and it encourages its staff and customers to follow it daily. A major part of the company’s culture consists of employees setting goals for themselves. This includes setting personal, health, and career goals. Ultimately, the company has a healthy and proactive image that is portrayed through its employees, merchandise (including eco-friendly products), charities, and media. Moreover, the company goes beyond selling merchandise; it host in-store events that include self-defense, goal-setting workshops, and free yoga classes. Lululemon has been able to successfully portray their healthy living image through its services and products. This kind of image has become more attractive to consumers as health and wellbeing and being eco-friendly are emerging trends in our society, as mentioned in class.
This is Lululemon’s Breast Cancer Halifax Window Campaign. The writing on the window says, “We can’t cover up the effects of breast cancer. Have you been checked lately?”. The company has advertised this campaign which proves that the company believes that helping our communities is not only the right thing to do, but it is good business.
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