Hoo’s Using Hootsuite?

As part of my portfolio as the Director of Academic Relations for the UBC Finance Club, I soon became aware that our goal of posting 3-5 social media posts per day can be extremely time consuming. As a student trapped in a 3-year contract with a slow blackberry and no data (how do I live, right?), posting in a timely manner was quite frankly, unmanageable.

Eager to save time and my sanity, I stumbled upon Hootsuite – “The leading social media dashboard to manage and measure your social networks.” Hootsuite functions in managing an array of social networks, including but not limited to: Twitter, Facebook, LinkedIn, WordPress, Mixi, and Google+ Pages. With over 7 million satisfied users, this tool seemed essential.

In fact, if Hootsuite were an individual, it’d be the most efficient analytic in town. With talents ranging from monitoring/measuring your fan base, likes, and comments, Hootsuite allows you every opportunity to optimize your page’s virality. Additionally, historical comparisons help gage your progress over time. As an official partner in the Twitter Certified Analytics Program, Hootsuite tackles profile stats by comparing keywords over time with Twitter sentiment.

While Hootsuite was clearly convincing that it would provide my club with a more comprehensive picture of our participation in social spaces, one concern surfaced:  With all this great data at my fingertips, how can I share it with the rest of our club executives? How can it be aggregated and distributed to our marketing and visual media directors without too much extra work? Not surprisingly, Hootsuite makes this effortless! Hootsuite actually combines our social media analytics into daily, weekly, bi-weekly, or monthly comprehensive reports, allowing for my team to be engaged at all times.

Thanks for existing, Hootsuite!