The Skytrax World Airline Awards Ceremony took place in Paris, in 2011 and according to the results of the evaluation; Turkish Airlines has been chosen as the winner of the 3 categories by Skytrax. Turkish Airlines wins “Best Airline Europe”, “Best Premium Economy Seats” for its Comfort Class seats and “Best Airline Southern Europe” at the World Airline Awards. (http://goo.gl/TE3Wi). In 2010, the airline company was awarded as the “Best Airline Southern Europe” as well but it was the 3^rd in Europe, following Luftansa and Swiss International. It was also selected as the fastest growing airline in Europe and it was the winner of the World’s Best Economy Class Airline Catering for Product Quality award. The remarkable rise and success of Turkish Airlines is driven by not only significant amount of investment in quality product and service concepts, but also highly effective use of social media tools. 

Turkish Airlines is one of the best companies using social media and it has a presence in most of the popular online platforms and it actively uses them to communicate with current or potential customers. In addition to twitter, facebook, youtube, flickr etc, Turkish Airlines announced Social Trippin’ which is a social media meeting project that will happen 4 times a year, in a different part of the world each time. (www.socialtrippin.com). You can see a report in the link, named Social Media and Travel Sector, sponsored by Social Trippin’ which is shared in slideshare by Turkish Airlines! (http://goo.gl/Wrzry). Finally, here is a short video.