In this clip of “Defining Moment”, Barack Obama talks about all the issues of the immediate environment. He understood what the issues were in America, and what steps were needed to seemingly solve everything.
Everything he said was in somewhat a modest tone, showing sincerity that he cares for his people (his consumers).
Though this ad was a campaign for the election of the president of the United States of America, it portrays the power of words and ideas in marketing. Barack Obama in this ad with almost a million viewers on youtube spoke very clearly of all the issues at hand, and how if you elect him he would be able do something about it. Whether this is true or not, we will see in a few years.
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