the massooleh commblog

Apple and Google have surpassed Coca-Cola In the 2013 Best Global Brands Report, released recently from Interbrand. This marks the first time Coca-Cola has not been ranked first since Interbrand started its rankings back in 2000.

According to Interbrand’s methodology report, brands are judged based on 3 factors: financial analysis, role of brand, and brand strength, of which the last two strongly contribute to the rise of the technology sector, both on this list and in our everyday lives.

The mark of a good brand is one that we can easily identify, but a mark of a great brand is one that we identify ourselves with. Technology products have become such an integral part of our lives that it has become impossible not to do so. Terms like “Facebook me” and “Google it” have become part of our everyday vocabulary, while the ownership of a iPhone or a Samsung Galaxy represents a personal statement. A day spent without using a phone, a search engine, or a social network, would be unthinkable to the average person. Technology companies have discovered a way to integrate themselves into our lives on a personal level that is nearly impossible for a company like Coca Cola to achieve.