http://www.businessesgrow.com/2015/01/06/what-will-replace-facebook/
“Why will the next generation not be on Facebook?” my e-marketing instructor, Meena, asks the class, “Does anyone know?” It seemed like the whole class was stumped – for the majority of us, Facebook has always been there as a means of social connection, as an extension of how we communicate and access information. It would be hard to picture our day-to-day routine without it. The answer, to our amusement, was a simple and rational one, “Because their parents are on it!”
This should have been no surprise to us, and it really got me thinking about about what the next platform will be in ten, twenty years or so. What will replace Facebook? An interesting article that I stumbled across attempted to answer just that. According to this article , there are six factors that can determine whether Facebook can stay competitive, or get shoved out of the way by something bigger:
- The “cool” factor
- The switching costs
- The technology investment
- The psychology of choice
- The leadership
- The future
The article makes a good point that Facebook has dominated in all of these categories, and has demonstrated control of its future by a commitment to constant innovation. However, consumer needs are ever-changing, ever-evolving. Furthermore, as Facebook grows, it requires more revenue, and this means more ads – something we as consumers tire of. In fact, scrolling through my newsfeed today, it’s not uncommon to see an advertisement or other spam-like content every other post. Facebook will have to work hard if it wants to retain its “cool” factor, especially if it is slowly becoming saturated with ads.
Main article: http://www.businessesgrow.com/2015/01/06/what-will-replace-facebook/