Month: May 2011

Along with my last post about Shopping at Safeway, I have found another marketing trick from McDonald’s (MCD) this time. I regret so much that I could not take a photo of the Safeway’s trick last time, so I remembered to take one for McDonald’s this time.

It has not been very long since MCD launched a new menu called Snack Wrap. There are two different types of Snack Wrap, and the menu says ‘$1.99, pick any two $3.98′. Commonly, menu informs consumers the unit price, and when you are encouraged to buy an extra unit of the same product, there is certain amount of discount (like my Safeway blog post). Of course, it’s not that MCD cannot provide the calculations for consumers but since it does not get along with the normal menu trend, I thought that there is a high chance that MCD is using consumers’ unconscious habit of perceiving it as a discount promotion when there is a price for two units of a product.

I have been living off-campus since the beginning of the second year, and Safeway has been one of the easiest way to get grocery and other home needs. Until I started taking COMM296 this summer, I have never really been paying attention to promotions in Safeway. Safeway usually provides discounts for the club members, and they inform it with special yellow price tag. If, for example, it says that two bag of lays chips are $4 I would just buy two different flavours of lays chips without even looking at the orignal price, because I am already thinking that it must be really cheaper compared to the original price. I have been doing this for almost a year, but yesterday I was a little bit surprised. I am not sure if it was just for yesterday or this particular item, but the yellow price tag was saying that with the club card, if I buy one it’s $2.10, and if I buy two it’s $4.00. I am not sure if I was expecting too much but giving the discount of 20cents and trying to make it such a big deal did not seem very nice to me. It’s such a shame that I forgot to take a photo of it. I am still happy with the fact that I actually learned from it and from now on, I will be paying more attention to those promotions.

I am currently volunteering to organize a classical music concert performed by UBC Music students. It’s called Chamber Night and it will be on 4th June at Burnaby. Getting a sponsorship was one of the beginning steps for organizing this concert. Since it’s a music concert, I decided to ask some music stores for sponsorship. Long & Mcquade agreed to help me selling tickets and I put their name on the poster of the concert. By them selling the tickets, I save some time and effort. By putting their name on the poster, they advertise their store. I found that it’s a win-win marketing from sponsorship.

P.S: If anyone is interested in attending this music concert please let me know 🙂

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