We all love cupcakes. But by 2012, it’s nearly impossible to find store bought pastries that taste as good as home baked goods. Crave Cupcakes is a Calgary based company that sells baked goods that are not only delicious, but are baked in store every day and uses only fresh ingredients. Sisters Carolyne and Jodi began the company in 2004 with a mission – to bring the delight of homemade baked goods to the population of Calgary. The aspiring spirit and vision of these two women make them strong entrepreneurs with a company that is not currently, but could potentially become a social enterprise.

Crave regularly donates cupcakes to communities and charities that are in need, and donates all extra cupcakes left at the end of the day to low-income services. These charitable actions pave the path to a social enterprise, but Crave is not quite there yet.

With a good-hearted mission such as the one Crave has, it is very possible to make minor changes to the company to create social change in the community. By hiring marginalized individuals or teaching kitchen skills to those in need, Crave can not only continue operating for profit, but also create social change.

Sources:
http://www.cravecupcakes.ca/about-us/the-story.html

Images:
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