Garage is a Montreal retail clothing chain aimed at girls ages 10-20. Having worked at Garage myself, I realized after our class on organizational behaviour that Garage does an excellent job at maintaining a consistent ‘feel’ for both employees and customers. Garage is modeled around a fun loving, fashionable, sixteen-year-old girl named Alexia. From the employees, to the music, to the décor, the entire store is designed to represent the lifestyle and personality of Alexia. Most of the employees are teenage girls, the music is composed of radio hits, and the décor includes couches and bright wallpaper to create the atmosphere of a teenager’s room.

Not only is the young and fun atmosphere of the organization beneficial for the workers because it creates an exciting work environment, it is beneficial for customers as well because the target market is teenage girls like Alexia. Creating an organizational culture that was akin to both employee and customer satisfaction has been the key to Garage’s success.

Sources:
http://www.garage.ca/home/index.jsp

Images:
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