Last month when Apple released its much anticipated iOS 7 and its fresh new batch of iPhones, it decided to take a different approach in order to sell to the average market. Historically, Apple had only sold one version of the same phones ever since it began the iPhone era, but due to customers demanding cheaper phones and choosing Android over Apple due to the vast phone choices Android offered, Apple decided to introduce two new phones in its yearly batch: the 5S (expensive) and 5C (a bit cheaper).
Apple had high expectations for the 5C, marketing it as the phone for the average consumers wanting to get the Apple experience. However, Apple made a huge mistake by overvaluing the 5C and its demand, which led to expectation problems. The 5C did not impress, where as its counterpart, the iPhone 5S, continues to show its dominance. It was reported that Apple has shut down production of the iPhone 5C at a Foxconn factory in Northern China, and plans to instead use the factory to produce the dazzling 5S’.