Flog is a food blog.

Unlike other food blogs, which are usually compilations of mouth watering recipes and gastronomic adventures, Flog is written from the perspective of a marketer.

After the completion of my MBA, I will be working in the food industry, on one of the most reputable brands around the world.

This blog is my way to prepare for my new job, by exploring innovative and disruptive marketing campaigns promoting food products.

Wikipedia defines food as “any substance consumed to provide nutritional support for the body”.

Food is so much more.

Food can be emotional and personal. These two traits provide marketers with endless possibilities for creating stories and experiences to captivate consumers.

Here is to living deliciously!