As one of the largest generations ever grows older, they are constantly looking for ways to fufill the last of their life goals before health or other variables prevent them from doing so. The question is, are marketers paying enough attention to this potentially profitable demographic? Lina Ko, writer for the Canadian Marketing Blog highlights the increasing focus that companies are placing on this aging population. In her blog post “Marketers Targeting Boomers Poised To Benefit,” she identifies several different areas in which marketers should be focusing. The one I will discuss is “Rebranding for boomers.” The principle behind this marketing strategy is to suggest to the boomers to “reinventing themselves” through youthful activities and fulfilling objectives that they have not yet had the chance to do. A perfect example of this strategy is the following Coca-Cola commercial which tells the story of an old man who drinks a coke and immediately sees the potential he has to “reinvent himself” and try new things.

I agree that marketers should cater to the baby boomers population, as they are still a large portion of the worlds population and are undoubtedly looking for youthful and creative ways to spend their retirement years.