After reading classmate Christopher Matthews blog about “Destructive Advertising Mediums” I got to thinking, is there such thing? Most individuals in the entertainment industry would argue that no publicity is bad publicity, is this principle present in the marketing world as well? I would say it is as long as the advertising portrays the company in good light. Perhaps youtube ads may drive some people crazy, but the chances of a consumer registering an advertisement they are forced to see rather than one on the sidebar of your internet browser is much more likely. Anything that gets consumers talking about their product is positive advertisement. Youtube has also responded to the complaints of youtube fanatics by creating a skip function on most advertisements, meaning that after a few seconds of the commercial an impatient individual can skip to their video. I think this is also a good compromise as it incorporates advertising but allows for consumer choice. If I were a CMO and trying to decide whether to invest in TV advertisements or YouTube advertisements, I think my initial decision would be the latter of the two!