Sean Smith's Blog

The double threat of both increasing environmental threats as well as the economy steadily decreasing has posed huge threats towards societies all over the world. How does a company face these two huge problems to benefit consumers today. A common thought is that when companies go green or implement green strategies, the company will be less profitable.  Implementing products or services that are environmentally friendly can result in a higher amount of costs in production. Despite the higher costs, however, recent studies have shown, however, that going green has huge payoffs as the slight incline in production price (costs) may be more than matched with the high consumer demand for green products (revenue). People have become more inclined to buy the environmentally friendly product over the normal one when both products are placed beside eachother.  Being environmentally cautious has become a huge trend in the cutlure today and from the news on green house gasses and vides like day after tomorrow, people are tending to be more environmentally friendly.

This is absolutely critical information to understand; not only does the company provide social benefits from providing environmentally friendly products, but they also receive huge profits. The common misconception that a company can’t be environmentally friendly and economically profitable is clearly faltered; rather, it proves that being environmentally friendly and profits for a firm are positively related with one another

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