I cannot believe how fast time flies by. It feels to me that we have been in this class only for few weeks. However, all our assignments are over and all that is left is our learnings about this class. I have decided to major in Marketing. This has been an amazing course that helped me made this decision.

My team chose MEC as our company. Now, after all the research we have done about this company, I feel like the CEO. We learned so many different things. Each assignment taught me a different way to look at the company, understand more about how a business work, and to realize that university students could be a great asset for a company.

The first assignments were similar to what he have done in other courses. They included research and things that we were familiar. On the other hand, I have never done a video before. Therefore, this assignment was something completely new for me.

I was not sure if I liked the idea of a video assignment. I thought it would be too hard for us, considering that no one in our team has done something like this before. However, it turned out to be a great experience. We had fun recording parts for the video, we even thought it would be great to leave bloopers for the end.

When it came to edit the video is when we had the hardest time. It took us so long and we underestimated the difficulty of doing this. Thankfully, my team found a way to make it all work.

I could not be happier after this semester. It has been difficult, but I am so grateful because now I know what I want to do in the future.

Thank you for an unforgettable term.

Amnesty International’s bus stop is an example of how interacting ads can be. So that viewers will be engaged and receive another level of meaning to the overall message.

I find it amazing how technology has improved. This ad is for a campaign that bringing awareness to the problem of domestic violence, which happens at home behind doors when nobody is watching. The ad uses a camera to detect faces, it waits few seconds to change the picture of a man hitting his wife, to one of what we see a normal couple. Viewers will then understand why the message says “It Happens When Nobody is Watching.”

Using an interactive ad retains the viewers attention, making them look for a longer time and giving more time to the message to be understood. An ad that is aware of when people are looking is something completely new for most of us. However, this ad has been in a bus stop since 2009. This is really useful because people could know the amounts of viewers during a period of time. Therefore, the advertisers would have proof that they are getting what they are paying for.

On the other hand, this requires expensive technology, which make ads difficult to scale. However, companies like Amnesty International, which is a company that works to protect human rights, have proven us that we can do much more and send a really strong message to community like domestic violence with the technology that already exists.

I believe that in the near future we will see more ads like this one, with interactive messages that will engage us in new ways. Amnesty International has done an excellent job to raise our awareness in an important issue that we could help prevent it from happening.

Source:

http://www.mobileinc.co.uk/2009/10/amnesty-international-eyeball-sensing-ad-is-spot-on/

The controversial cover of the May issue of Time Magazine featuring an image of a 26-year-old California mother breastfeeding her 3-year-old son had conversations swirling on television, radio and social media.

The caption, “Are you Mom Enough?” has caused a controversy that is sure to go on for a long time to come. The article itself, titled “The Man who remade Motherhood” is about Dr. William Sears and his style of parenting commonly referred to as “attachment parenting.”

In a world where, sadly, there are so many parents who simply don’t parent at all, shouldn’t we support the moms who are working hard to raise their children no matter what their particular “style” is?  Isn’t it more important that a mom decides to love and support her children than for her to feel compelled to breast feed and share a bed with them?

However, many mothers do feel offended after seeing this. The article implies how different mothers raise their children. The fact that they ask “are you mom enough?” has made feel some mothers as if they are being judged in the way they raised their children.

However, even when the magazine replies to all the critics they say that every parent asks themselves: how they’re doing in terms of parenting their child, and that gets to a debate that kind of exists within every parent.

I do think we all ask ourselves how we are doing our job. In my opinion, being a parent must be the hardest and most amazing job

On the other hand, I do not think that Time Magazine should put a question like that in their cover. By doing so, they do not make parents question if they could improve as a parent. On the opposite, they just create a feeling of anger because they may feel judged by someone who wrote an article and believes that is the right way of raising children.

Zazoo Commercial

The Belgium company Zazoo made a commercial advertising condoms. However, I do think it is a shocking commercial. In my opinion, it can be really funny for many people, but at the same time you do get surprised when you realize what the commercial is about. This commercial got banned in some places. However, its popularity keeps increasing until now. Zazoo released this commercial in Dutch and French before adding English subtitles to appeal to a wider audience in 2006.

This commercial has a psycho graphic segmentation basis, it makes consumers think about their lifestyle and their self-values, showing them how a child affects a man’s life. This commercial target’s market are men that are not ready to have children. They do this to show it in a funny way but many people have found it shocking and some parents do think it is not quite true or ethical to put out this kind of commercials.

This commercial has a very drastic way of marketing. May people agree that using fear in marketing is not ethic, but many people disagree as well. The value added by this commercial is, however, that people should have safe sex. I think it is targeted mostly to teenagers. Most teenagers are not ready for the responsibility of being parents. Therefore, what this commercial is trying to show, is that we do have to be conscious about it and prevent an unexpected pregnancy if we are not ready to deal with everything that will come along with a child.

Having children is a difficult task, and people should be sure that they want to have a family before having any unprotected sex.

Even though some people do leave comments on the video saying that they found this offensive, fear has been used in marketing in many different situations by many different companies. Therefore, I do not see anything bad with this commercial because what they are trying to say is that having sex without protection may lead to pregnancy, and if you are not ready to have children yet, just do not do it.

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