Same as Burger King, a lot of local businesses are considering expand their company worldwide. Such is a case that Tim Hortons opens its first shop in Dubai on last Saturday. They made the menu and even the taste of coffee and doughnut exactly the same as we have in Canada.
The CEO commented that the new location is “the first true export of the brand” because it is Tims’ first full-serve restaurant outside Canada. The attempt may bring the business not only the profits, but also the reputation and opportunity for further development. Tims’ value-priced food is the business’s strength. However, the it must work hard on efficient and creative marketing plan to confront the obstacles the unfamiliar market might bring it. Newspaper, TVs, internet can educate others about the new coffee shop. Tim Hortons can take advantages of the unexplored market to seize foreigners’ interests in order to open more stores and expand. However, after entering into a mature coffee market, Tim has to differentiate its products to compete with existed coffee businesses such as Starbucks. Low priced foods and friendly environment are several approaches that lead to consumer-based services. Now All Canadians are watching Tims’ growth in the global market.