Monthly Archives: October 2011

Harrah’s has been quite successful in adopting various marketing strategies to attract people to gamble more recently. The company recognizes that people spent “between $100 and $499 a trip” are therefore their target market. Then the company has conducted numbers … Continue reading →

According to Katherine So’s post, Groupe Aeroplan changes its name to Aimia. Aeroplan is a loyalty management company owned by Air Canada. Therefore, it often causes confusion between its program and its corporate association with Air Canada. By doing so, … Continue reading →

Apple co-founder and former CEO, Steve Jobs passed away on Wednesday, Oct.5 at the age of 56. Definitely, the world lost one of the greatest innovators and IT elites. Jobs co-founded Apple computer with Steve Wozniak and catalyzed the technology … Continue reading →

             Financial Times reports on Sept 26 that the CEO of Coca-Cola, Muhtar Kent criticizes the States’ tax rule. He argues that the US’s tax burden creates uncertainties in business and may put itself into a disadvantageous condition in competing … Continue reading →