In Harriet Ho’s post, “Social Responsibility: Too Good to be True”, she comments that consumers are often dazzled by those fancy charity advertisements and blend to “the actual numbers donated to charities”, regarding to corporations such as Coca Cola and TELUS’s attempting to raise money for the society. Companies develop an image of social responsibility and play it mostly for marketing. They intend to advertise the companies’ charitable personality and position it into consumer’s mind.
In my opinion, although they use social responsibility as a way to advertise their brand, they create substantial social impacts simultaneously. For example, while Coca Cola use polar bears icons and promote caring for wildlife as a leading corporation in the world, other companies might observe the opportunities and advantages, and imitate the idea. Small charitable donations come together can make a huge change in the world. Most importantly, the world will become friendlier as more companies adopt the idea of sustainability. They will generate social awareness by advertisements and campaigns even though they do not to on purpose. “Small steps are better than none”, and we are looking forward to see the sustainable future of the world.