Axle Davids developed a technology-based system that allows his clients to define their brands in a day while branding projects normally take weeks or months to complete. This idea took him ten years to establish, yet he emphasized that the most important point is “to find a way to be different.” He stated that differentiating from competitors is crucial in allowing customers to have a unique experience as well as an opportunity to enhance their knowledge about new products.
Axle explained that his main concentration was innovation when he wrote his first business plan. He described that the process to achieving success is by realizing what the customers need and the ways to make the company more superior in comparison with other competitors.
This article not only provides insight into the story of a triumphant entrepreneur who invented unique ideas to distinguish himself from others, it also contains valuable tips for commerce students to learn to stand out with the ability to convey their own creativity. In a business environment where competition is vital, especially in the marketing field, it is necessary to claim a solid position in the minds of customers and convince them that their needs can be dealt efficiently and effectively.
So, are you “The Red” or white?