Month: January 2011

Wii, as a new-tech home video game, is quite successful in the game market. It wins so many consumers in its market and becomes one of the most popular video game now. Its simple and small console, wireless controler, and the cool accessories have already become a milestone of home video game!

However, in the highly competitve market, Wii still need to consider about its market evironment and try its best to market this product.  First part: the company itself. Wii is the successful product released by Nintendo. Nintendo, the Japan’s third most valuable listed company, is one of most influential company in this industry. Before Wii, the company’s 3D graphics and multiplayers games were all successful and these products helped Nintendo become the leading company in game market. These are all competitive advantages to the product Wii. With the good design and develop teams in the company, it is not a surprise that Wii becomes the best seller in game market at the end of 2010. The competitive company itself has a big effect on Wii’s success.

Then the corporate partners. Wii has many sport activity games. So the company build partnerships with several sport organizations like Wistler Blackcomb and Canadian ski association. These partners support the sports games in Wii and help Wii become leading games in the sports and fitness game market.

Lastly, the competition Wii faces. In order to market and win in the industry, we must analyze our competitors all the time. The Xbox and play station 3 are two big direct competitors to Wii. In addition, all other general game devices in the market are indirect competitors to Wii.

So if Wii want to keep leading position in the market, it has to come up with new idea and new game all the time, and creates its own unique and effective marketing philosiphy, provide the best product and service to satisfy consumers’ needs.

See the link: http://nintendo.ca/cgi-bin/usersite/display_info.cgi

Today when I read news on msn.com I found an article “four ways to stay motivated to slim down.” I felt interested in it and clicked to have a look. Then I found Marketing in the article.

following after each paragraph, some relative products display online for sale. for example, if the paragraph is about setting small goal when you do exercise at gym, some sportwear of some famous sport brands will follow after with pictures, price. And if the paragraph is telling readers to drink more water and eat more veggies, the water bottle and vegetable steamer will follow after for sale.

I think this is an effective promotion and kind of an advertisement on web. Promoting products with relative articles, news, forum and so on can attract more potential customers. In addition this way of promotion just satisfy customers’ needs. Myself can be a good example here. I clicked to read this article just because I want to do exercise to lose weight. So at the same time, I do need some fit activewears. I myself pay attention to these products following after the article. I clicked on The North Face pants to go directly to its brand homepage. At last, I bought this kenetix tight pants.

However, how will this kind of marketing prometion effect readers who do not buy these products at once? It also has long-term value. Since the target market of  sports wear company is people who do and maybe will do exercise, Putting these products after the health, exercise-relatively article is a wise method to promote. Even those readers do not buy these products, they will have some impressions on these products and brands. They will remember some products or brands. Since those readers are potential customers, leaving good image to them can help build good relationships with them all.

(see the link: http://www.bing.com/shopping/article/four-ways-to-stay-motivated-to-slim-down/search?q=Four+ways+to+stay+motivated+to+slim+down&msn_id=27283422&ocid=CENMSN0004N0028&setmkt=en-CA&setlang=SET_NULL&form=SHOPLK)

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