Month: February 2011

Video source: McDonald\’s Commercial – Chicken Parmigiana Snack Wrap

Have you ever seen McDonald’s Chicken Parmigiana Snack Wrap commercial before? Have you ever tried this snack wrap? If you have not, Watch this McDonald’s commercial and find what this snack wrap can bring to you. You will want to try it then.

In this commercial, a man who is exhausted from his work finally gets his energy back after he drives far way to get a McDonald’s chicken snack wrap. This commercial shows audiences all the features this snack wrap has. In the meanwhile, audiences can discover each benefit they can attain relating to each of these features.

This snack wrap is quite small, to customers, it serves just as a afternoon snack.

This snack wrap is made with chicken, special sauce, and swiss cheese, to customers, it taste good.

This snack wrap goes with wrap bread, meat, vegetable, it can satisfy customers’ stomach during the work break.

This snack wrap is rolled in the light yellow paper, to customers, it is easy to carry and hold to eat.

at last, the McDonald restaurant provides drive-through take out, so to customers. this is convenient and time-saving.

In a word, from McDonald, From its Chicken Parmigiana Snack Wrap commercial, customers themselves will transform all its features into the benefits customers can get from the wrap or McDonald. After customers attain all the benefits the features lead to, they will be satisfied. Therefore in this circle, The chicken snack wrap commercial is successful.

How interesting a commercial is? How effective a commercial is? We customers can tell.

Since study markerting course this semester, I become more sensitive to all the advertisments. I start to pay attention to all interesting ads and learn a lot impressive ads on the internet and TV. Today I’m going to show some of the creative and clever advertisements I find online.

these advertisements all have strong impressions on readers. You will never forget them as long as you see these ads.

I think one common point all these ads have is affectinmg consumers’ behaviours by influencing their attitudes and perception. For example, the 3M security glass ad shows people its security feature by this cteative idea. Putting a lot of money in their glass box on the street just make people think and recognize its security function. This amazing ad also make people who walk around feel that the glass is reliable and is professional for security glass. Consumers’ attitudes for this glass product will be definitely affected by this ad. Another example is about how to use impressive ads to urge consumers to purchase. The bounty paper towels ad is such an ad. A big cup of coffee is spilled out on the street and the bounty paper towels is just beside the spilled coffee. People who see this spilled coffee wound have the need of buying some paper towels to clean the street. Therefore, the bounty paper towels just can satisfy their needs. So consumers here will be urged to buy bounty paper towels.

Those ads above somehow all affect consumers’ bahaviour by their strong and amazing ideas. They get people’s eyes, thoughts, and attitudes. They are obviously successful advertisements!

pictures source: http://designbeep.com/2010/07/05/50-extremely-clever-and-impressive-ads-for-inspiration/

Last weekend when I was surfing online, found an interesting advertisement image. It’s Nike shoes ad. Although it is just a simple picture, it leaves unforgettable impression on me.

What I want to say here is advertisement does really have effects on consumers’ buying behaviour. To me, for example, I decided to go shopping for a pair of sport shoes after seeing this ad!

Because my need of buying sport shoes was revealed by this Nike ad, I went shopping directly. After I got the mall, I started the consumer decision process two—- search information. I went to Nike, New Balance, Adidas, Puma, and Reebok, Checked out their different shoes. I ckecked their coulors, price, materials, and styles. I collected almost all their sport shoes information that I care about.

After this, I thought for a while myself to evaluate all those shoes. I believed the Nike one is the best for me. I like its pink color, soft material, and cool but girl style. Although it’s a little expensive like $100, But I still decided to buy it.

Therefore, My next process: purchasing! I went back to Nike store and bought my lovely shoes. Of course, I, as a normal consumer, will evaluate my purchasing after as the last step of consumer decision process. I wears the new shoes everyday now and feel very satisfied. I believe all Nike shoes are the same comfortable as mine and is willing to buy another Nike sport shoes next time.