Today, I went into a marketing blog called Canadian Marketing Blog. In this blog I read a blog article “What Do Your Customers Do?” It is really interesting and tells many cusotmers behaviours and perception in the marketing study.
One of the things makes me pay most attention is the problem of targeting customers. This blog argues that although marketers try to segment customers and target on specific customers group, it is far away from the truth. Since the targeting is just kind of a experimental method, so cusotmers can still behave different from each other even they are in same group. Also, it seems that the marketers choose the best segment to target for their specific product, they are still far from the true customers group who wanna buy their products. There are always many cusotmers who really wanna buy their product being segmented outside the target group.
So what i thought about this problem is that marketers can not change their target only by knowing there are some other customers outside the target group. Because the target group they decide is based on so many valuable test, suvey, and experiment. The only thing they can do is to provide best customer service to each customer who is interseted in their product. Nothing is really perfect, so is the targeting!
