Recently read a article from my classmate’s blog (Blog address: https://blogs.ubc.ca/bobaeyang/2011/03/03/what-i-think-is-unique-about-blueloyal/_), it is really cool. It is about USB design and mamufacture company which make customized USB based on different customers’ needs.
( Blueloyal company website: http://blueloyal.com/)
I just visited this company website, it is really cool!
This company produces the customized USB for each customer. Is it kind of micromarketing(one-to-one)? I believe it is. Customers as a key factor in marketing success, they are important to every business. The customerized service for customers will increase their positive attitudes to the company, as well as customer loyalty. All customers want to be treated special and valuable, so cusotmerized service and products will satisfy unique need and demand of each customer. when customers are satisfied with the USB product, they will build their loyalty to the company and say good words about the company to others. This is good for company.
Also, by customization of each product, this USB company will increase its sales volume because it can drive its competitors out of competition. Only few USB companies doing so for customers, so this is a sustainable competitive advantage for blue loyal company.
I believe that the more benefits and values you provide to your customers, the more positive responses you will receive from customers.
I personally want to order my unique USB device form blue loyal now! Lol!!!