Since study markerting course this semester, I become more sensitive to all the advertisments. I start to pay attention to all interesting ads and learn a lot impressive ads on the internet and TV. Today I’m going to show some of the creative and clever advertisements I find online.
these advertisements all have strong impressions on readers. You will never forget them as long as you see these ads.
I think one common point all these ads have is affectinmg consumers’ behaviours by influencing their attitudes and perception. For example, the 3M security glass ad shows people its security feature by this cteative idea. Putting a lot of money in their glass box on the street just make people think and recognize its security function. This amazing ad also make people who walk around feel that the glass is reliable and is professional for security glass. Consumers’ attitudes for this glass product will be definitely affected by this ad. Another example is about how to use impressive ads to urge consumers to purchase. The bounty paper towels ad is such an ad. A big cup of coffee is spilled out on the street and the bounty paper towels is just beside the spilled coffee. People who see this spilled coffee wound have the need of buying some paper towels to clean the street. Therefore, the bounty paper towels just can satisfy their needs. So consumers here will be urged to buy bounty paper towels.
Those ads above somehow all affect consumers’ bahaviour by their strong and amazing ideas. They get people’s eyes, thoughts, and attitudes. They are obviously successful advertisements!
pictures source: http://designbeep.com/2010/07/05/50-extremely-clever-and-impressive-ads-for-inspiration/