Category Archives: Uncategorized

Macintosh, a flourishing company, is an example of a company with a high priority in forecasting. So what exactly is a forecast? A forecast is a probability distribution, and NEVER a single number, it describes a likelihood. However, the bizarre … Continue reading →

Enron: The Smartest Guys in the Room In our Comm101 classes, we have alluded to the Enron scandal several times already. So what is the Enron scandal? And what caused a large company like this to collapse? Enron’s collapse was … Continue reading →

In class 6 (Tuesday, Sept. 27, 2010), we discussed brand positioning, and how a company is able to position its product in the mind of a consumer even though the consumer is being constantly bombarded with a non-stop stream of … Continue reading →

Often when people hear the term social media, they think of Facebook, MySpace, Twitter, Youtube, etc. This proves that social media is popular in our society. The market for social media has been growing rapidly since we stepped foot into … Continue reading →

A reflection on class #2 (Tuesday, Sept 14/10): I remember on the first day of class we were asked whether we thought it was ethical or not for companies to sell the same product for more to one type of … Continue reading →

The major purpose of many large companies and corporations are to earn profit. With this in mind, many companies start to become corrupt and disregard the importance of ethics. The lack of business ethics in China (in the article http://businessethicsblog.com/2010/08/30/business-ethics-in-china/), … Continue reading →

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