Month: October 2010

Maybach is a car made by Mercedes and Mclaren. Both of these German brands have come up with this ultimate luxury vehicle which costs a little more than 8 million dollars. There marketing strategy is based on one to one relationships with their customers. The car takes a year to makie after you place the order and they constantly keep you involved through out the production process. They let you pick the colors for the interior and exterior, choose how the car looks from inside, what kind of controls you want on the steering wheel, to the make of the watch inside the car.

All the engineers, designers e.t.c are in contact with you through out this process and this is very attractive to the specific kind of clientèle that they are targeting. Every customer is assigned a relationship manager for after sales services. Everything related to your car is taken care by this management team and you do not have to put any effort in to maintaining your car as long as you have the money to buy it in the first place.

This kind of involvement and service is very attractive to people who are spend 8 million dollars on this car. I think that because of the entire package it offers, the company has definitely satisfied and retained it rich customers over the years.

Please take time out to check out the following links. Including the Music 🙂

http://www.maybachusa.com/maybach-service-information.php

https://www.youtube.com/watch?v=Issz4hAqmno

Hey Everyone,

I was looking at the advertisement for the concept of Microsoft 2018 software. I come to the opinion that Microsoft advertisement strategy is very customer centered. It has taken this advertisement straight out of the movies. It is trying to sell the idea that its software will become a part of our every day life while making our lives easier and making us dependent on it. This advertisement shows us how Microsoft will make our lives easier by managing all of our information systems and will give us an interactive software to use our information, this software will aid and follow us every where from the air plain to the toilet.

The only problem with this advertisement is that it does not tell us the negative affects of using this software. Microsoft is a huge multi-national corporation and if it tells us how its software will make our everyday lives easier, it has the responsibility to tell us that being so highly Dependant  on software to maintain all our personal information can be a great threat to our privacy and security. Organisations and people who posses the ability to breach the security of this software posses the strength to manipulate us.

I think that if a company as big as microsoft is honest with its customers its products will come as more desirable. No matter how big the company or how unique the product is, they should act responsibly when they act as informants to us.

https://www.youtube.com/watch?v=7-J6ZyAEo28Microsoft 2018

Fifa has a very impressive marketing campaign. They have transformed football into a multi-billion dollar business. They sell everything from clothes to video games. Their video game is played by all kinds of people around the world and is one of their premier products.

I have recently started playing the game. It has all the different players and has every kind of match setting. They sell their product using the recognition of their own brand and that of the players in the game. The latest edition of the FIFA video game has chosen Kaka as their ambassador. The selection of the ambassador/cover face of FIFA games is crucial in attempting to reach out to even the apathetic sports fan. Kaka, as evident through his successes with the Brazilian team and more recently Real Madrid, perhaps the biggest sporting club in the world. Designing a video game merely dedicated to the “beautiful game,” watched by billions almost assures the people at Electronic Arts (EA SPORTS), the developer of the game, to cash in on a tremendous profit.

I was really impressed by Sean Combs. He went to Harvard business school for a year, but he dropped out because he was already making a lot of money in the music industry. He started his own record label and introduced musicians like biggie smalls. For a decade he was the richest music producer in North America.

https://www.youtube.com/watch?v=J4jX0kbzVdw

He managed to make himself in to a brand.  He used his music as publicity for himself. His name sells more than his music. He used the recognition he had to make  a clothing brand. He made a clothing brand called ‘sean john’. they compete with brands like Zara, Next and Banana republic. Providing clothing for the middle/upper class. People who listen to his music are the potential custo mers. P diddy has managed to make his identity in to a brand. With this kind of marketing strategy he can sell anything using his own name.

http://www1.seanjohn.com/landingpages/landing.php?dept=men

The biggest competition that Sean has is Jay-z( sean carter). He is currently the richest music producer to make way and is almost worth 1 billion dollars. If Sean Combs manages to enrich his brand name, then he will manage to sell more than Jay_z

The competition between these two producers is unique. they are friends and make music together and still make a lot of money competing against each other.

https://www.youtube.com/watch?v=qmYks8YKOZU