I was really impressed by Sean Combs. He went to Harvard business school for a year, but he dropped out because he was already making a lot of money in the music industry. He started his own record label and introduced musicians like biggie smalls. For a decade he was the richest music producer in North America.
https://www.youtube.com/watch?v=J4jX0kbzVdw
He managed to make himself in to a brand. He used his music as publicity for himself. His name sells more than his music. He used the recognition he had to make a clothing brand. He made a clothing brand called ‘sean john’. they compete with brands like Zara, Next and Banana republic. Providing clothing for the middle/upper class. People who listen to his music are the potential custo mers. P diddy has managed to make his identity in to a brand. With this kind of marketing strategy he can sell anything using his own name.
http://www1.seanjohn.com/landingpages/landing.php?dept=men
The biggest competition that Sean has is Jay-z( sean carter). He is currently the richest music producer to make way and is almost worth 1 billion dollars. If Sean Combs manages to enrich his brand name, then he will manage to sell more than Jay_z
The competition between these two producers is unique. they are friends and make music together and still make a lot of money competing against each other.
