Hey Everyone,
I was looking at the advertisement for the concept of Microsoft 2018 software. I come to the opinion that Microsoft advertisement strategy is very customer centered. It has taken this advertisement straight out of the movies. It is trying to sell the idea that its software will become a part of our every day life while making our lives easier and making us dependent on it. This advertisement shows us how Microsoft will make our lives easier by managing all of our information systems and will give us an interactive software to use our information, this software will aid and follow us every where from the air plain to the toilet.
The only problem with this advertisement is that it does not tell us the negative affects of using this software. Microsoft is a huge multi-national corporation and if it tells us how its software will make our everyday lives easier, it has the responsibility to tell us that being so highly Dependant on software to maintain all our personal information can be a great threat to our privacy and security. Organisations and people who posses the ability to breach the security of this software posses the strength to manipulate us.
I think that if a company as big as microsoft is honest with its customers its products will come as more desirable. No matter how big the company or how unique the product is, they should act responsibly when they act as informants to us.
