Maybach is a car made by Mercedes and Mclaren. Both of these German brands have come up with this ultimate luxury vehicle which costs a little more than 8 million dollars. There marketing strategy is based on one to one relationships with their customers. The car takes a year to makie after you place the order and they constantly keep you involved through out the production process. They let you pick the colors for the interior and exterior, choose how the car looks from inside, what kind of controls you want on the steering wheel, to the make of the watch inside the car.
All the engineers, designers e.t.c are in contact with you through out this process and this is very attractive to the specific kind of clientèle that they are targeting. Every customer is assigned a relationship manager for after sales services. Everything related to your car is taken care by this management team and you do not have to put any effort in to maintaining your car as long as you have the money to buy it in the first place.
This kind of involvement and service is very attractive to people who are spend 8 million dollars on this car. I think that because of the entire package it offers, the company has definitely satisfied and retained it rich customers over the years.
Please take time out to check out the following links. Including the Music 🙂
