Month: November 2010

Yesterday I was studying in the student lounge and I met a fellow student who had started his own business and I was really impressed by his ideas. He basically buys some chargers for cheap in bulk then sells them over the internet. First of all the website seems to work well for his business as he gets requests online and they just gather up in a database. He just has to check it out in time and then ship the chargers out to their respective destinations. On the website he also has a section where he compares the price that he sells adapters at with other retailers selling the same thing.

What i like about his business is that he has first identified a market segment and then created his product which such value that he exactly targets his market. People who lose their adapters and are hesitant to spend a lot of money on the replacement are the target market for this business. The way the advertise is also informative. They put advertisements on different sites and every time some one clicks on it they get charged a certain amount.

I gave him a very good suggestion to help him grow his business. Normally people who lose their charger are not aware of such a website or service, like I had no knowledge about it before he told me and thats why people might just go and buy it for expensive thinking that there is no other option. I advised him to put posters around sauder, so that whoever reads it becomes aware that such a service is available. They might not order there and then but they might actually get a flashback of the Advertisment if they lose their adapter, i.e making a lot of potential  customers aware of this business, might make them make use of it sometime later. The people do not even have to make an effort to remember, the brain automatically stores such information and normals recalls it if need, which in this case is wanting an adapter( or losing one). If implementing this Strategic with in the faculty works then he said he would consider doing it all over campus and maybe even contacting his friends in other universities and telling them to do the same.

Check out the link http://www.appleadapters.com/

Cheap adapters any one??

I’m going to talk about the new project by Xbox. They are developing a gaming console which would allow us to play the video game with out controls. This would be the ultimate interactive gain and will revolutionize the world of ‘gaming’. A lot of people will look to replace there old consoles with this one as it offers technology not heard of before.

Check out this commercial by Xbox:

Xbox always makes advertisements that are very attractive for people who like to play games. The video shows you how much more interactive the game would be and how much real life it would be if you play a soccer game using your feet! It shows the different games boys and girls can play. From one side th company is expanding its target marketing as the advertisement has shows games for girls and this wasn’t really promoted before. On the other hand it is also missing out on young adults and adults who were always a huge part of the companies target market! It will also be very expensive initially and require big TV sets. The initial customers are most likely to be rich kids, instead of the hardcore Xbox fans!!

However, this advertisement has really got me excited. I can’t wait for the day when i can beat my opponents with some real punches and put the ball into the goal using my own kicking techniques. With the right marketing strategy Xbox should be able to make a lot of money of this product. We shall have to wait and see how this product does in the market!