I’m going to talk about the new project by Xbox. They are developing a gaming console which would allow us to play the video game with out controls. This would be the ultimate interactive gain and will revolutionize the world of ‘gaming’. A lot of people will look to replace there old consoles with this one as it offers technology not heard of before.
Check out this commercial by Xbox:
Xbox always makes advertisements that are very attractive for people who like to play games. The video shows you how much more interactive the game would be and how much real life it would be if you play a soccer game using your feet! It shows the different games boys and girls can play. From one side th company is expanding its target marketing as the advertisement has shows games for girls and this wasn’t really promoted before. On the other hand it is also missing out on young adults and adults who were always a huge part of the companies target market! It will also be very expensive initially and require big TV sets. The initial customers are most likely to be rich kids, instead of the hardcore Xbox fans!!
However, this advertisement has really got me excited. I can’t wait for the day when i can beat my opponents with some real punches and put the ball into the goal using my own kicking techniques. With the right marketing strategy Xbox should be able to make a lot of money of this product. We shall have to wait and see how this product does in the market!
